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FYI Rock & Metal Ad Landscape
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Kindly share! Courtesy Philojain Music: printable version at https://allfrontierglobal.com on desktop mode Media Planning Intelligence
ROCK & METAL
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| Platform | Global MAU | Rock/Metal Audience Est. |
Genre % of Platform |
Reach Index |
▶ DISPLAY / FEED ADS | ▶ VIDEO ADS | ▶ STORIES / SHORT | ▶ AUDIO | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Feed / Banner | Native / Sponsored | In-Feed Video | Pre-Roll / Skippable | Stories / Reels | Audio / Podcast | |||||
| 3.07 B | ~245 M | ~8% | $5–$12 | $6–$14 | $10–$25 | N/A | $5–$12 | N/A | ||
| 2.0 B | ~155 M | ~8% | $7–$15 | $6–$14 | $10–$25 | N/A | $9–$20 | N/A | ||
| YouTube | 2.7 B | ~430 M | ~16% | $2–$6 | $3–$8 | $5–$18 | $15–$25 | N/A | N/A | |
| ↳ Bumper Ads (6s) | — | — | — | N/A | N/A | $3–$10 | N/A | N/A | N/A | |
| TikTok | 1.7 B | ~175 M | ~10% | N/A | $10–$30 | $10–$30 | $50–$120 | N/A | N/A | |
| ↳ TopView / Brand Takeover | — | — | — | N/A | N/A | $50–$120 | N/A | N/A | N/A | |
| X (Twitter) | 600 M | ~78 M | ~13% | $3–$8 | $5–$12 | $5–$15 | N/A | N/A | N/A | |
| Snapchat | 750 M | ~58 M | ~8% | N/A | N/A | $5–$20 | N/A | $8–$15 | N/A | |
| 498 M | ~38 M | ~8% | $2–$5 | $3–$6 | $3–$8 | N/A | N/A | N/A | ||
| 850 M | ~122 M | ~14% | $1–$5 | $3–$8 | $5–$10 | N/A | N/A | N/A | ||
| 1.0 B | ~28 M | ~3% | $30–$80 | $30–$80 | $40–$100 | N/A | N/A | N/A | ||
| Platform | Global MAU / Subscribers |
Rock/Metal Listeners Est. |
Genre % of Platform |
Reach Index |
▶ AUDIO ADS (30s) | ▶ VIDEO ADS | ▶ DISPLAY / OVERLAY | ▶ PODCAST / NATIVE | ▶ HOMEPAGE / SKIN |
|---|---|---|---|---|---|---|---|---|---|
| Spotify | 678 M | ~108 M | ~16% | $15–$30 | $20–$40 | $5–$15 | $25–$50 | $10–$25 | |
| ↳ Free-tier addressable audience | ~390 M | ~62 M | — | Ad-eligible | Ad-eligible | Ad-eligible | Both tiers | Both tiers | |
| Pandora | 48 M | ~9.5 M | ~20% | $8–$15 | $15–$25 | $3–$10 | $12–$20 | $5–$12 | |
| SoundCloud | 175 M | ~35 M | ~20% | $10–$20 | $10–$20 | $3–$8 | N/A | $5–$10 | |
| Amazon Music | ~100 M | ~16 M | ~16% | $10–$25 | Limited | $5–$15 | Via AMC | Limited | |
| YouTube Music | ~100 M | ~18 M | ~18% | Via Google | $5–$18 | $2–$6 | Via Google | N/A | |
| Deezer | 16 M | ~3 M | ~19% | €10–€25 | €15–€30 | €5–€15 | Limited | €5–€12 | |
| Apple Music | ~100 M | ~18 M | ~18% | No ads | No ads | No ads | No ads | Sub-only | |
| ↳ Reach via Apple Ads Network | ~2 B devices | ~varies | — | N/A | $10–$30 | $5–$15 | N/A | N/A |
Audience estimates are derived from publicly reported platform MAU figures (Meta Transparency, Google/Alphabet earnings, TikTok Business, Spotify Loud & Clear), cross-referenced with genre share data from Luminate (formerly MRC Data), RIAA, and IFPI. Rock/metal intent is calculated from genre streaming share (~17% combined globally) applied to each platform's active user base, adjusted for platform demographics (YouTube and Reddit skew higher for rock/metal; TikTok skews pop/hip-hop; Pinterest skews significantly lower).
CPM figures represent global average programmatic benchmarks as of Q1 2025. Actual CPMs vary significantly by targeting precision (genre-contextual targeting vs. interest-only), geography (US/UK CPMs can be 2–5× higher than global avg), flight dates, auction competition, and creative format. Genre-targeted buys on streaming platforms typically carry a 20–40% premium over run-of-network.
Reach Index is normalized to YouTube's rock/metal addressable audience (set to 100) and represents raw scale, not engagement quality. Reddit and X typically over-index on fan intensity per impression despite lower raw numbers.
Deezer CPMs are listed in EUR as Deezer's primary buying currency. Apple Music is a fully subscription-based platform with no in-app advertising; reach can be approximated via Apple's broader ad network (Apple Advertising) using device-level targeting.
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